If you’re an affiliate marketer, there are a lot of reasons why you should consider email marketing.
For one, there’s always the risk of being penalized by Google as you try to promote the product or service online, especially if you don’t follow the rules or criteria set by the major search engines.
Likewise, considering the fact that email marketers have buyer information, they often have a list or database of buyers from where they can send or promote their affiliate products to.
We have compiled some the best email marketing strategies that you can try:
1. Never Oversell to Your Subscribers
This is the most common mistake a lot of affiliate marketers make when it comes to email marketing.
Although it’s very helpful to have a list where you’re going to sell your products to, you shouldn’t even consider selling all the time.
Instead, try to breakup the stream of email sales and offer useful contents.
Try to aim for about 80:20 ratio.
What does this imply?
For example, you should send 4 straight emails that are relevant and useful to your readers, then send 1 email that focuses on the selling part.
This strategy can result in a number of positive things. For one, you’re giving your subscribers the assurance that you’re not going to spam them.
Likewise, it also shows that aside from selling your products, you’re also there to give useful and helpful contents.
Through this, you can train them to open your emails, because they’ll know that they have something to expect every time you send them something– aside from selling your products.
2. Offer a Lead Magnet
In order to build your list as fast as possible, you should consider creating a lead magnet.
Through this, you have to offer the lead magnet as a free gift to those who will sign up for your email list.
3. Consider Offering More Than One Lead Magnet
It doesn’t matter if you’re in a super-tight niche, there’s still a possibility that you will also cover more than one subtopic in this niche.
For instance, maybe some of your posts are about deep sea fishing in the
Atlantic, but you also have some posts about deep sea fishing in the Pacific.
It doesn’t matter what the topics are, you’re allowed to offer more than one lead management for each.
In fact, some of the most successful affiliate marketers have doubled their opt-ins using this technique.
If you want more sales and higher click-through rates even with a limited number of subscribers, then you should consider segmenting your lists.
What is segmenting?
It’s a method where you need to split up the email list based on your subscribers preferences and behavior.
If you’ve been in the affiliate marketing industry for quite some time now, you have probably seen segmenting preferences all over the Internet.
Basically, any opt-in form that asks people whether they prefer text emails or html is considered as segmenting.
Likewise, any form that asks the audience to check the box indicating their interest about something is also segmenting.
Segmenting based on preferences is quite ideal, however, segmenting according to behavior is much better than this.
5. Consider Using a Pop-up
As an affiliate marketer, your job is to draw potential readers that will turn into customers and redirect them off your site to make a sale.
In the meantime, while these people are on your site, the best thing you can do is gather their email addresses just in case you wouldn’t see or hear from them again.
Pop-ups are one of the best ways on how you can do this.
6. Test the Pop-up
If you want to earn a decent amount through affiliate marketing, then start testing.
Even a simple A/B split tests can have a positive impact over time.
Aside from that, you can also use online tools, such as Optimizely or Visual Website Optimize to set up these tests.
7. Save Your Time Using an Autoresponder That Looks Like an Email
This is very helpful, especially if you’re part of several affiliate sites. If possible, you should try faking an email newsletter with the use of an autoresponder.
No doubt, if you’re going to create a newsletter every week, this can really be time consuming– it doesn’t matter if you already have a template and email content ready, just laying it out, testing it, and sending it to your subscribers will take at least an hour.
That’s why you should use an autoresponder instead.
This will allow you to create two, three, or even twelve email messages all the same time!
Overall, email marketing for affiliate marketers is a great way to improve affiliate sales, especially if you know how to use it, and these tips will serve as your guide during the process.